how we work (search engine optimisation + high technical standards + usability)
The success of an online strategy can be measured, to a certain extent, by:
- the number of visitors attracted by your website
- how many visits are turned into results (contacts, newsletter subscriptions, sales, etc.)
We, at Web Team, work to make your website attract more visitors and to turn those visits into results.
Step 1 – Welcoming the largest number of visitors
You can promote your website in many different ways. And one of the most efficient and cheapest ways to achieve this goal is through search engine optimisation.
Search engines (Google and Yahoo, for example) help users find websites on a given subject. Search engines maintain databases of websites and use programs to collect information, which is then indexed.
If your website is not properly indexed by search engines (and consequently not highly-placed in the results), potential customers may find your competitors first.
Step 2 – Pleasing your visitors
After getting the users' attention, it's time to please them! To focus on what the audience wants, needs and expects from a website. We at Web Team apply the following principles:
- Usability (and readability) – Web usability is the ease with which visitors are able to use a website and to interact with it. According to the usability guru Jakob Nielsen, on the web, usability is a "condition for survival". "If a website is difficult to use, people leave. If a website's information is hard to read, they leave." And we are certain that you want your users to stay, enjoy and be interested in your products and services!
Readability relates to how comfortably or easily your text can be read. Note that it is different from legibility, which indicates that letters and words can be recognised. It is also different from comprehension, which is related to how well readers understand the text.
Users don't/won't read every single word of your text, but you have to offer an environment that stimulates them to read the content as much as possible. The more users know about your products and services, the more they can become interested, the more they will contact your business, buy your products and hire your services.
In short, your website has to make your users' lives easy.
- High technical standards – We take an extreme care of the technical side of any project, especially because of its impact on usability and readability. Any project includes a comprehensive testing phase – four popular browsers (Internet Explorer, Firefox, Netscape and Opera), the two most used screen resolutions and two operating systems (Mac and Windows). All the code is validated, so that the content is correctly displayed no matter the settings of your website visitors' computers.
Contact us and Web Team will prepare an obligation-free proposal especially for you!
